Consequences of misaligned branding
Reading time: 3 min Table of Contents Introduction Understanding Misaligned Branding Consequences of Misaligned Branding Inconsistent Marketing Assets Brand Fragmentation Confused Brand Messaging and Positioning Declining Audience Engagement The Grounded Brand The Imperative of Realignment Seeking a Harmonious Brand Identity Choosing the Right Partner Conclusion Ever thought about how a brand is like a personality? It’s …