Branding

Mastering the 22 Immutable Laws of Branding

Reading time: 4 min  Unlock the secret to successful branding with Extended Frames Al and Laura Ries’ decisive, “The 22 Immutable Laws of Branding,” has served as a cornerstone for numerous brand strategies and decision-making processes over the years. This insightful guide offers a systematic approach to brand growth, emphasizing the importance of understanding customer …

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Consequences of misaligned branding

Reading time: 3 min Table of Contents Introduction Understanding Misaligned Branding Consequences of Misaligned Branding Inconsistent Marketing Assets Brand Fragmentation Confused Brand Messaging and Positioning Declining Audience Engagement The Grounded Brand The Imperative of Realignment Seeking a Harmonious Brand Identity Choosing the Right Partner Conclusion Ever thought about how a brand is like a personality? It’s …

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