Branding

Innovative Strategies for Small Business

Reading time: 6 min Small business needs innovative marketing strategies to stand out and survive in the highly competitive market. Adopting innovative marketing strategies can significantly enhance your visibility and appeal. Utilizing creative techniques such as engaging visual aids, effective branding, and improved curb appeal can attract more customers and drive success for your business. …

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Mastering the 22 Immutable Laws of Branding

Reading time: 4 min  Unlock the secret to successful branding with Extended Frames Al and Laura Ries’ decisive, “The 22 Immutable Laws of Branding,” has served as a cornerstone for numerous brand strategies and decision-making processes over the years. This insightful guide offers a systematic approach to brand growth, emphasizing the importance of understanding customer …

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Consequences of misaligned branding

Reading time: 3 min Table of Contents Introduction Understanding Misaligned Branding Consequences of Misaligned Branding Inconsistent Marketing Assets Brand Fragmentation Confused Brand Messaging and Positioning Declining Audience Engagement The Grounded Brand The Imperative of Realignment Seeking a Harmonious Brand Identity Choosing the Right Partner Conclusion Ever thought about how a brand is like a personality? It’s …

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