Marketing videos

B2B explainer video cost varies considerably, even when production companies are quoting for the same video length. A published pricing study by Yum Yum Videos found quotations ranging from $2,800 to $27,000 for a custom 60-second animated explainer. That’s a substantial difference for a marketing team trying to establish a reasonable production budget. The difference […]

A SaaS product demo video needs a clear use case and a defined audience before anyone writes the voiceover or records the screen. The script should follow the way a customer thinks through the task. The storyboard should decide what deserves attention in each scene. Production should make the interface feel easy to follow without

Explainer video production: How to plan a video that sells the idea Explainer video production begins with the uncomfortable part: deciding what the video should say. And when a video tries to say everything, the viewer usually remembers very little. A good explainer video has a narrower job. It helps the viewer understand one clear

Short-Form Video Toolkit for Consultants: An Introduction Short-form video is no longer optional, it is essential, and keeping up with content creation is tough, especially when you are also managing clients, pitching new business, and trying to maintain some semblance of a life. If you are a marketing consultant, you have probably heard that short-form

Reading time: 4.5 min Video marketing is one of the most effective ways to reach your target audience and achieve your business goals. But with so much video content out there, it can be tough to make your videos stand out. In this blog post, we’ll walk you through the steps of creating a successful

Reading time: 7 min. Corporate video, its ability to convey messages, showcase products, and build meaningful relationships with customers is unparalleled. In this gets started guide we will explore a variety of video formats and their applications with their pros and cons, offering insights into how you can elevate your marketing strategies to new heights.

Reading time: 4 min. In the fast-paced and ever-evolving digital landscape of today, capturing the attention of consumers has become an increasingly fierce battle. It is a quest that businesses, regardless of their size, continuously embark upon in the hope of making a lasting impact in the minds of their target audience. In this article,